Welcome on the kyrgyz way

The kyrgyz way is a path full of discoveries... Let your instinct guide you through it, we probably have something that will make you happy.

All products presented here are hand-made, in each of them unique creativity and individuality are expressed. They are produced by women in small workshop settings, each collective not surpassing 30 persons which allows creativity to be expressed at best.

Ancient, traditional and vernacular techniques, upcycling, creative use of wool, felt, silk and other textiles are used daily to meet the demands of the contemporary tastes and desires.

Upcycling is especially interesting as it allows to transform an old, long forgotten material into a modern accessory, a clothes which combines the past and the present and at the same time evokes a certain timelessness of the object. What better way to feel eternity?

And of course, there is beauty. Everything here is beautiful, you are in the universe which believes that beauty will change the world. Perhaps, it can contribute in making it more sustainable, more socially just, more human.

There is a story behind each symbol, each pattern, each product. Umaï - goddess protecting mothers and children, Tengri - sky god protecting life on Earth, Solar Man deity radiating light and divine knowledge onto the world... More than that, there is a story behind this story. Perhaps our story is about a revival of a long-lost identity which is older than the time itself, which longs to rejoin its original and wild state transposed with contemporary, globalised but very abstract form of who we are. It goes beyond national identity, beyond tradition, it is like a calling to remind you about important, essential things to care about.

Economics of the project. To support women artists, women mothers, women professionals in their process of individuation through a work which is both creative and economically viable. Women are not torn apart from their families to do this work, they come to join other sisters in a flexible environment where the job has to adapt to their lives and not vice versa.

The post-soviet era had left people of the entire region with little means of subsistence and huge insecurity as to where to go. Women doctors, women teachers, women mothers, young women showed great resilience, strength and courage in finding creative ways to face these challenges and many did so through the revival of ancient crafts, traditional knowledge, hand-made know-how...

Why hand-made? Why not let machines wove our carpets en masse, let our clothes be made in huge factories where even people are treated like machines? In this enterprise we show our allegiance to ancestors who were here before us and who left us knowledge and skills about how to make things and why and about human dignity, respect and love of one another.

Modern designs are compelling us to innovate within the given legacy of the ancestral know-how. We believe that innovation in this way is a solution to a healthy continuum to what has been left by those before us and what shall not be lost.